Use ideas rooted in the real offer
Show how a product works, explain a common decision, answer a recurring customer question or introduce the people and process behind a service. Use real, approved material. Do not copy a competitor's creative or imply a customer endorsement without permission.
Adapt the idea to the format
A short video, carousel or story should make the same point in a format viewers can follow. Add captions where useful, check contrast and write descriptive context. Platform features and recommendations change, so verify current guidance in the app and official resources.
Make the next step clear
Invite a relevant response, site visit or enquiry without overloading each post with competing calls to action. Measure saves, qualified conversations or visits in context. Reach fluctuates, and no posting formula guarantees viral distribution.